The best in the world

  • Home
  • Technics
  • Finance
  • Ratings
  • Cars
  • Movie
  • People
  • Home
    • Technics
    • Finance
    • Ratings
    • Cars
    • Movie
    • People

Home Ratings

Top 3 types of customers in retail: how to meet them

Share
Pin
Tweet
Send
Share
Send

Traditional shops have always been major trading centers. And today, most buyers still prefer to make their purchases in them.

Shops and network companies constantly have to adapt to the changing moods of their customers. One of the most successful solutions is to unite under one roof the maximum number of a wide variety of goods and services. But such a strategy cannot guarantee 100% success.


MegaCount decided to study the problem in more detail and turned to the customers themselves for help. The venue for the meeting with the survey participants was selected several key retail markets. The main objective of this campaign was to determine what the choice of a product depends on.

As it turned out, half of the buyers come to shopping centers for certain goods, and the entire selection process is carried out via the Internet. This means that the buyer does not pay attention to other goods exhibited. But any trading platform, whether it is a small boutique or a large sales center, is vitally interested in increasing commodity circulation, because their very existence depends on it. An important role in this case is played by random sales. But their share in the turnover is constantly decreasing and it is no longer necessary to rely on the buyer to purchase previously unplanned goods.

How, then, do trading companies survive? Not finding the right product, the client will simply go to competitors who, in his opinion, will be able to provide better service. It will be very difficult to regain confidence in your brand. So companies have to look for new approaches to the heart of the consumer.

According to theory there are three types of buyersor rather, three types of customer behavior.

1. Researcher

Its psychological feature is that he always knows what exactly he needs and where exactly it can be foundbecause planning is his main hobby. Usually such people prefer to use the services of Internet delivery. Only a long wait for delivery can make him come to the store. Such a client does not require a consultant, since he has long studied all the possible characteristics of the product. The proportion of such customers among the total number of customers is not so small - 45%.

To keep such a visitor, it is necessary to minimize his loss of time and provide quality service. With this approach, you can be sure that he will be satisfied with the purchase and come again.

How to please such a buyer? Everything is pretty simple. Convenient and clear layout will remove all problems. Such a client must make his own choice. In many ways, the choice of your brand will depend on the timely information presented on the portal and the professional work of warehouse employees.

2. The tester

This group includes 41% of buyers. Tactile sensations are very important for such people, which means that they must hold the product in their hands, consider it from all sides. If this is clothing, then it must be tried on. If the technique, then it must be tested. This client has a vague idea of ​​the product and prefers to determine the choice on the spot. In this case, the role of consultants is significant, which can influence the final decision. Sometimes representatives of this group prefer to conduct all the “research” on their own. And the main task of the company representative is to give them such an opportunity.

3. The Picker

This group of buyers is of most interest to retailers. According to the data received by MegaCount, it is representatives of this group who make the largest number of spontaneous purchases. Most often, they order goods over the Internet, and already getting it on hand, find something else of value to them. The task facing the seller is quite simple. And is to serve the customer as quickly as possible. In this case, he will have time for a more careful study of the remaining assortment of goods offered.

As a result, even knowing well the characteristics of the representatives of each group, most retailers cannot adapt to their "own" customer. This is despite the fact that, unlike online stores, they have the advantage of "live communication", which gives them the opportunity to influence the final choice of goods. It is very important to start the communication process before the time of purchase. An important place in the activities of retailers should be occupied by the study of the results of statistical studies, and by conducting social campaigns. Only on the basis of the information received, it is possible to organize a full-fledged work to attract a buyer. Significantly facilitate this process can visitors counters provided by MegaCount, which allow to carry out such work more efficiently.

Share
Pin
Tweet
Send
Share
Send

Watch the video: Types Of Customers! Retail (June 2025).

Similar Articles

Top 10 abandoned objects of the times of the USSR
Ratings

Top 10 abandoned objects of the times of the USSR

2020
Startup Exchange: Finding the Best Investment Ideas
Ratings

Startup Exchange: Finding the Best Investment Ideas

2020
The Dumbest Guinness World Records
People

The Dumbest Guinness World Records

2020

Leave Your Comment

Recommended

The most annoying stars of Russia

The most annoying stars of Russia

2020
The best clinics in the world, 2018 ranking

The best clinics in the world, 2018 ranking

2020
Rating of music centers 2019, the best in sound quality

Rating of music centers 2019, the best in sound quality

2020
The best areas of wine tourism 2020

The best areas of wine tourism 2020

2020

Popular Categories

  • Technics
  • Favorite
  • Movie
  • Sport
  • The most in the world
  • Food and drink
  • Tourism
  • Books
  • Medicine
  • Games

Recent

Top 5 best resorts in Greater Sochi

The most interesting little visited places in India

Countries with the most emotional residents (Top 10)

Top 7 items and products that used to be luxury

The most expensive streets in the world

Top 7 unusual ways to use virtual reality

Actual

How to go to the grocery store during a pandemic
Coronavirus

How to go to the grocery store during a pandemic

2020

Authorities are urging residents of the Russian Federation to stay at home until April 5, citing the coronavirus epidemic. You can leave the house only if necessary, for example, in a pharmacy or for groceries. If you need to go to the store, follow basic safety rules. Consider ways to walk ...

Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

Action camera rating 2018, review of 10 best new products

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

15 largest animals in the world

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The best smartphones up to 30,000 rubles in 2018

2020
Jokowi supporters try to prevent anti-Jokowi activist from entering Batam

The most prestigious film awards in the world

2020

The best in the world

The best in the world.

Recent

  • Rating of the best sea resorts in Russia in 2015
  • The most expensive coins of modern Russia (prices, photo)
  • Top 10 most enviable grooms in the world

Popular Categories

  • Technics
  • Cars
  • Movie

© 2025 https://efuc.org

  • Medicine
  • Food and drink
  • Games
  • Favorite
  • Cities and countries
  • Technology Reviews and Tests
  • Books
  • Information and News
  • Nature
  • Tourism

© 2025 https://efuc.org